Resources you can use to promote your Read Across America events and activities.

Kids at library reading event

Get Noticed by the Media

Use our sample media workplan as a starting point to obtain good media coverage for your event. To help, we’ve provided sample letters to the media to inform media outlets about the pertinent details of your celebration and, more importantly, to highlight the reasons they should cover your Read Across story. Be sure to include a media advisory with this letter.


Get Politicians and School Board Members Involved


Spread the Word on Social Media

Use the #ReadAcrossAmerica hashtag when sharing on your social accounts and be sure to tag @NEAToday on Facebook, Twitter, and Instagram. You can find suggested social media posts in our RAA 2019-20 Digital Toolkit.


More Promotional and Informational Resources