Ideas for obtaining good media coverage

This sample plan is designed to help local groups focus media attention on NEA’s Read Across America and the issue of children’s literacy. Additionally, this plan assists Read Across America event organizers in reaching out to their local media to obtain event coverage.

OBJECTIVE 1: FOCUS MEDIA ATTENTION ON THE ISSUE OF CHILDREN’S LITERACY, USING NEA’S READ ACROSS AMERICA AS A HOOK

OBJECTIVE 2: OBTAIN PUBLICITY FOR NEA, NEA’S READ ACROSS AMERICA, AND STATE/LOCAL EDUCATION ASSOCIATION

OBJECTIVE 3: FOCUS MEDIA ATTENTION ON READ ACROSS AMERICA EVENT(S)

OBJECTIVE 4: SUPPORT NEA IN EFFORTS TO OBTAIN NATIONAL MEDIA COVERAGE FOR READ ACROSS AMERICA